Type the meal you assign as week one. Get a ready-to-film hook — three openers that land the “the plan is a spreadsheet, not a supper” failure rather than ask for more willpower, a one-line CTA pinned to the recipe card buyers can boil tonight, and an objection handler for “I already count calories, this is the same thing.” Built for nutrition coaches whose retention is the metric — not the first-week weigh-in.