Type the program retention you actually hit — and the four-day window your buyers can keep. Get a ready-to-film hook — three openers that name the “the plan quit me” failure rather than blame motivation, a one-line CTA pinned to week one of the program, and an objection handler for “I want to lift heavy, not do a 30-min routine.” Built for fitness coaches whose retention is the metric — not the first-week before/after.